Beauty Tricks and Treats!

by Megan Murray

It’s the most wonderful time of the year. Halloween turns beauty professionals’ thoughts to special effects make-up and metric tons of glitter.

Unfortunately, there will be times when your employers or clients just do not understand your need to go full-tilt on Halloween. Sure, they understand that you are a creative professional, but they may not want “Miss Zombie USA” doing cuts and color on the salon floor.

What is a “ghoulie girl” to do?

This is a time to create fabulous looks that will showcase your skills and promote add- on services!

Here are some hauntingly glamorous ideas that will add some tricks and treats to your professional style:

Mother Some Dragons
Has any other TV show, in recent memory, influenced up-do’s more than HBO’s “ Game of Thrones”? Show your clients that you have skills to create these in-demand styles by creating your own Daenerys Targaryen look. Start with loose, beachy waves and add beautiful braids of all shapes and sizes. Add a dragon hair clip or earrings and you are in the Halloween spirit and on trend!

Go Under the Sea
Unleash your inner mermaid, and introduce your client to your makeup services, with a fishnet stocking and some brilliant eye color! Add some stick-on jewels and a fishtail braid and you will be queen of the ocean. Darker skin tones look especially dazzling with gold and copper “fish scales.” Click here for a tutorial on how to create this look.

Glow Brightly
Beauty professionals tend to collect trendy makeup that loses its usefulness long before it runs out. Now is the perfect time to wear all those “ what possessed me to buy that?” colors. There is no better time to try a 14 color-eye look and blue lips. Make sure your nail art is amazing to promote your nail services.

Lash-Out and be Low-Brow
There are two types of beauty enthusiasts in this world: Those who can put on fake lashes, and those who wish they could. Halloween is the perfect time to break out those impossibly high-fashion lashes and show your clients what you can do! Also, don’t neglect the power of the brow. Color them, extend them, or add a little twirl to the end. This little bit of drama could open up conversations about brow waxing and lead to add-on services!

We all know that liquid latex and chartreuse cream eye shadow holds the universe together, but beautifully dramatic looks can increase your business. Halloween is a great time to learn how to use your limits to your advantage.

So, readers, how do you plan to use Halloween to inspire your clients?

October 22, 2013

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