6 Instagram Tips for Beauty Professionals

by Megan Murray

For beauty professionals, Instagram is a great platform for social media marketing. But, with a projected 111 million active users by 2019, how can you make your feed stand out without hiring a professional photographer or Instagram influencer?

All it takes is a little know how!

Here are 6 great tips that will help you build a beautiful Instagram Account:

1.) Pick a theme

Ok, I know, it is easy to say that your theme is hair or makeup, but if you look under those hashtags, there are millions of posts about hair and make-up.  What kind of hairstyle is your specialty? Do you do amazing color? Are you and up-do expert? Are you a whiz with brows?  As a business owner, you want to do as much as you can, but to get attention in the crowded world of social media, you need to be a bit “niche” in the beginning.

2.) Use beautiful pictures

First, you need to ask your clients for permission, or if you are taking a picture from an internet site – give credit. Taking great pictures with your cell phone is not as hard as you think. There are many, many tutorials and resource out there on cell phone photography. Also, don’t be afraid to use outside apps and filters.

3.) Post Often

The key to developing followers is posting consistently.  While it may seem like a daunting task to keep up with posting every day while building a beauty empire, there are free scheduling apps like HootSuite can help plan a week’s worth of posting in no time!

4.) Hashtag

Hashtags were always important, but now, you can follow a particular hashtag on Instagram. You don’t need to use 30 in every post, but it is a good idea to study your competitors to find the right hashtags for your potential audience.

5.) Geotag

While it is awesome that you have followers in Dubai, you want to drive local clients to your business. Geo-Tagging helps the right people see your work.

6.) Engage

Many people think that you can just post a beautiful picture, add a bunch of hashtags, and followers will flood to your page.  What most people forget is that social media is a two-way street. When you engage with people who comment on your post and comment on your followers’ posts it makes Instagram’s mysterious algorithm very happy, and in turn, makes it easier for people to find you.

Now here comes the fun part!  Show off YOUR Instagram Feed. Post a link in the comments and help grow your flow!! Make sure you follow us on Instagram @Empirebeautyschool. Also, tag us in your photos so that we can view and possibly feature your creative work!

If you are interested in learning more about a future in cosmetology, please fill out the online form on this page or call us at 1 (800) 964-1328.
For important consumer info, please visit www.empire.edu/ge

June 5, 2018

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