Empire Blog
  • Beauty Tips

Mascara 101: Which One Is Right for You?

by Megan Murray

There are so many mascaras on the market, how do you know what is right for you?

Here is a quick guide to help you pick the formula that will make your lashes fantastic.


Lengthening mascara is for those who have lots of lashes, but want to make them longer and flirtier. Pro:  this type of mascara often has synthetic fibers to add “extensions” to your lashes; con:  they can be irritating to contact wearers. However, lengthening formulas are non-clumping and perfect for an every day look.  Look for lengthening mascaras with long, thin brushes so that every lash is coated.  When applying, concentrate on the tips of the lashes for the most eye-opening look.  For a fashion forward look, hold your mascara wand vertically and push up!  This technique will give you a spiky fringe that is all over the runway.


For those who like a little more drama, volumizing mascara is a must!  This formula helps thicken your lashes for a more luxurious look; however, you need a little more skill in application.  Because of the thickeners, volumizing mascara tends to clump.  So, you may need to go to the next level makeup guru and use a lash comb to keep the clumps away. Lash combs can be purchased where the mascara s sold.  Look for volumizing mascaras with thick brushes because you want to distribute as much product on your lashes…within reason.  When applying, start at the bottom and wiggle your way up. By concentrating the mascara near the roots, you give your lashes a lush look and let the volumizer do its magic.


For those lashes that need a lift, curling mascara is a good bet.  This formula uses ingredients that create little tubes, acting as a support system for lashes that tend to fall flat. Now, the name of this formula is a little deceiving.  Curling mascara doesn’t really curl all that much, but when paired with an eyelash curler, it helps hold the curl all day long.  Curling mascara is also great for layering.  For those with fine lashes, volumizing formulas may weigh their look down. By adding a base of curling mascara first, you can create drama without wilting. Just be careful to apply both mascaras with a light hand.


If you got a visit from the lash fairy, this formula is for you. Glossy mascara simply adds a little pigment and shine to lashes to complete a more natural look.


Waterproof mascara is a mixed blessing. It prevents you from having black tears running down your face; however, it is also very drying and difficult to remove. While waterproof mascara is great for events, or allergy season, every day use may be hard on the lashes. Of course, if you absolutely need a raincoat, applying a layer of waterproof mascara over your everyday mascara on your bottom lashes may be a good compromise.

Remember, any mascara has a short shelf life. Replace your mascaras every four to six months to keep your eyes healthy. Look at the replacement as a great excuse to experiment with new brushes, formulas, and colors!

Also, invest in a good eyelash curler. Good mascara becomes great when paired with perfectly curled lashes.

So, what is the one makeup item you can’t do without? Do you have a favorite mascara technique? Let us know!

October 13, 2015

One thought on "Mascara 101: Which One Is Right for You?"

Leave a Reply

Your email address will not be published. Required fields are marked *