Empire Beauty School is proud to feature alumni who make an impact in the beauty industry. Joel Flammer, a graduate of Empire Beauty School Lehigh Valley, has built a remarkable career as a cosmetologist, educator, salon owner, and co-founder of the Lehigh Valley Hair Showcase. From mastering technical skills in the classroom to leading a thriving salon and inspiring local stylists, Joel’s journey shows what’s possible with Empire’s education, dedication, and community leadership.
Click here to watch Joel’s interview!
From Empire Beauty School Student to Educator
Joel Flammer began his professional beauty journey at Empire Beauty School Lehigh Valley, PA, where he completed the Cosmetology Program and later the Educator Training Program. After graduating, Joel returned to Empire Beauty School as an educator, teaching and mentoring the next generation of beauty professionals. His experience as an instructor allowed him to give back to the school that helped launch his career while reinforcing his own skills in leadership, communication, and education.
Building a Vision Through Salon Ownership: East Coast Hair Co.
Joel and his partner and husband, Matt, opened East Coast Hair Co. in Bethlehem, Pennsylvania. Matt is also a graduate of Empire Beauty School Lehigh Valley and previously served as an educator, making the salon a true Empire alumni-led business. The salon is known for its curated environment built on a foundation of serenity, inclusivity, and elevated guest experience.
Co-Founding the Lehigh Valley Hair Showcase
In addition to salon ownership, Joel is one of three founders of the Lehigh Valley Hair Showcase (LVHS), alongside Alison and Andrea Lee. The Lehigh Valley Hair Showcase began when Alison, Andrea Lee, and Joel met at a FIG launch party in 2023 and discovered their shared vision: to create a non-competitive platform where local stylists could shine while supporting the Boys & Girls Club of Bethlehem, PA.
That vision came to life in 2025 with the inaugural Showcase — an unforgettable event that brought together salons, vendors, and the community. What started as a chance meeting has now grown into an annual celebration of artistry, collaboration, and giving back. Today, the Hair Showcase is more than an event — it’s a movement dedicated to uplifting the beauty industry and the community we call home.
Empire Beauty School and LVHS 2026
Empire Beauty School is honored to be the Platinum Sponsor of the Lehigh Valley Hair Showcase 2026. Supporting alumni-led initiatives like LVHS aligns with Empire’s mission to empower beauty professionals and strengthen the industry through education and community engagement.
Lehigh Valley Hair Showcase 2026
- March 22, 2026
- Wind Creek Bethlehem, Pennsylvania
Tickets are available here:
https://www.zeffy.com/en-US/ticketing/tickets-lvhs–2026
Inspiring the Next Generation of Beauty Professionals
Joel Flammer’s journey is a testament to what Empire Beauty School graduates can achieve. Through education, leadership, and a commitment to giving back, Joel continues to make a meaningful impact on the beauty industry in the Lehigh Valley and beyond.
Empire Beauty School is proud to support alumni like Joel who inspire future professionals to grow, lead, and build community through beauty.
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